WIN, the world’s leading association in market research and polling, has today published Part 6 of the 2018 WIN World Survey (WWS) exploring the views and beliefs of 31,890 people from 41 countries across the globe. This survey reveals that more than one in four people around the world have devoted time to a not-for-profit organization without receiving any wages in the last 12 months.
HEADLINES
- 5% of all people surveyed have volunteered in the last 12 months
- Males and females volunteer at the same level
- The highest prevalence of volunteering is amongst the 18-24 years age group (33%) and the over 65 years (29%)
- Those who completed a higher level of education volunteer very highly (42%) whilst those with a primary education volunteer at a lower 18%
- Working status also has an influence on the prevalence of volunteering. Highest prevalence is amongst students (36%) and lowest amongst housewives (18%)
- People from Africa (40%) volunteer at a higher rate than people from MENA region (21%)
- The countries with the highest rate of volunteering are Paraguay (57%) and China (57%) whilst the countries with the lowest rate of volunteering are South Korea (6%) and Italy (7%)
COMMENTARY
The United Nations marks the importance of volunteers on December the 5th each year. In 2018, the UN issued a State of the World’s Volunteerism Report. This report was entitled “The thread that binds. Volunteerism and community resilience.” In Chapter 1 of this report it states that “Volunteerism forms part of the fabric of all societies. It can be a critical resource for peace and development.”
Clearly, volunteering is crucial to our societies today and into the future. This survey reveals that the level of volunteering (as defined by the question – During the last 12 months, did you do any voluntary work; this is devoting time for a job for a non-for-profit organization without receiving any wage or salary in exchange?) is 28.5% of people around the world.
The survey found that the prevalence of volunteering is the same for men and women. However, it is highest in the 18 to 24 year age group (33.5%) and also high amongst people over the age of 65 (29.4%).
The prevalence of volunteering was seen to increase with the level of Education, staring at a lower 18% amongst those with Primary Education and rising to a high 42% amongst those with higher levels of Education.
Working status also has an influence on the prevalence of volunteering. Students (36%), part time workers (33%), retired/disabled (32%) all have higher prevalence than full time workers (29%), unemployed (24%) and housewives (18%).
There are large differences between the regions and the countries. People from Africa (40%) volunteer at a higher rate than people from MENA region (21%).
The countries with the highest rate of volunteering are Paraguay (57%) and China (57%). Very high levels of volunteering also are registered in Australia (46%), South Africa (44%), India (43%) and the USA (42%).
Countries with the lowest rate of volunteering are South Korea (6%) and Italy (7%). Also low are Indonesia (10%), Japan (14%) and Pakistan (16%).
Vilma Scarpino, President of the WIN Association, said:
“As our world is becoming more anxious and Happiness levels are dropping” (referring to WIN WWS Press Release on 20th March 2019 Global happiness declines from 57% in 2016 to 52% in 2018), “the role of volunteers becomes even more crucial to hold our societies together. It is important that our media, our governments and our institutions continue to reward and encourage volunteering.
As well as helping others, volunteering has been shown to improve volunteers’ wellbeing too. It’s human nature to feel good after helping someone out.
Our global survey with data from 31,890 people across 41 countries has also found that there are very large regional and country differences in the prevalence of volunteering. This survey flags the need around the world to encourage more volunteering in many countries. WIN is very pleased to make this contribution towards acknowledging the impact of more than a billion volunteers around the world”.
Media enquiries:
Sara Vitrano, WIN Coordinator
+39 335.62.07.347
E-mail: coordinator@winmr.com
Dashboard: https://v.etrs.io/?dx=FDRT
NOTES FOR EDITORS
Methodology:
The WWS (WIN Worldwide Survey) is a study conducted every year with the purpose to measure people´s thoughts, expectations, worries and perceptions related to relevant topics for society and business.
Sample Size and Mode of Field Work:
A total of 31,890 persons were interviewed globally. See below for sample details. The fieldwork was conducted during October 2018 – January 2019. The margin of error for the survey is between 2.4 and 4.4 at 95% confidence level.
The global average has been computed according to the share of the covered adult population of the surveyed countries.
About the WIN survey:
The Worldwide Independent Network of Market Research (WIN) is a global network conducting market research and opinion polls in every continent.
Our assets are:
- Thought leadership: access to a group of the most prominent experts and business entrepreneurs in Market Research, Polling and Consultancy
- Flexibility: tailormade global and local solutions to meet clients’ needs
- Innovation: access to the latest strategic consultancy, tool development and branded solutions
- Local experts: access to a network of experts that truly understand the local culture, market and business needs
- Trust: highest quality of talented members in all countries covered
In the years, WIN has demonstrated wide competences and ability to conduct multi-country surveys following the highest standards requested by the market. The accumulated expertise of the Association is formidable: Third World issues, advertising and media research as well as retail, economics, and corporate research.
Methodology Sheet
| Country | Company Name | Methodology | Sample | Coverage | Field Dates | |
| 1 | ARGENTINA | Voices! Research & Consultancy | CATI | 520 | National | December 6th – December 18th 2018 |
| 2 | AUSTRALIA | Bastion Latitude | CAWI | 715 | National | November 20th – 2nd December 2018 |
| 3 | BRAZIL | Market Analysis | CAWI | 500 | National | November 30th – December 06th 2018 |
| 4 | CANADA | Leger | CAWI | 500 | National | November 10th – November 19th 2018 |
| 5 | CHILE | Activa Research | CAWI | 1032 | National | November 7th – November 11th 2018 |
| 6 | CHINA | Wisdom Asia | CAWI | 1000 | National/Urban | November 14th – November 21st 2018 |
| 7 | CROATIA | Mediana | CAWI | 508 | National | November 6th –November 8th 2018 |
| 8 | DENMARK | DMA Research A/S | CAWI | 500 | National | October 17th – October 22nd 2018 |
| 9 | FINLAND | Taloustutkimus Oy | CAWI | 500 | National | October 16th – October 22nd 2018 |
| 10 | FRANCE | BVA | CAWI | 1000 | National | November 23rd –November 29th 2018 |
| 11 | GERMANY | Produkt + Markt | CAWI | 1000 | National | October 23rd – November 6th 2018 |
| 12 | GHANA | Candino Global | CAPI | 500 | Urban | November 20th – December 3rd 2018 |
| 13 | GREECE | Alternative Research Solutions | CAWI | 500 | National | October 26th – November 4th, 2018 |
| 14 | HONG KONG | CSG (Consumer Search Group) | CAWI | 505 | National | October 28th -November 21st 2018 |
| 15 | INDIA | DataPrompt International | CAWI | 500 | National | November 19th –November 25th 2018 |
| 16 | INDONESIA | PT Deka Citra International | CAPI | 1040 | Urban | November 14th –November 25th 2018 |
| 17 | IRELAND | RED C Research and Marketing Ltd | CAWI | 1000 | National | November 22nd – November 27th 2018 |
| 18 | ITALY | DOXA | CAPI | 1039 | National | October 15th – October 30th 2018 |
| 19 | JAPAN | NRC (Nippon Research Center) | CAWI | 1000 | National | November 15th – November 20th 2018 |
| 20 | LATVIA | Research centre SKDS | CAWI | 1005 | National | October 24th – October 31st 2018 |
| 21 | LEBANON | REACH SAL | CATI | 500 | National | October 12th – November 10th 2018 |
| 22 | MALAYSIA | Compass Insights Sdn Bhd | CAWI | 517 | Urban | November 1st – December 6th 2018 |
| 23 | MEXICO | Brand Investigation S.A de C.V (Brain) | CAWI | 500 | Urban | November 23rd – December 3rd 2018 |
| 24 | MOROCCO | Top Level Mena | 501 | November – December 2018 | ||
| 25 | NETHERLANDS | Motivaction International | CAWI | 500 | National | December 2018 |
| 26 | PAKISTAN | Gallup Pakistan | PAPI | 1000 | National | October 20th – October 26th, 2018 |
| 27 | PALESTINE | Palestinian Center for Public Opinion (PCPO) | TAPI | 417 | Urban/Rural | November 22nd – December 2nd 2018 |
| 28 | PARAGUAY | ICA Consultoría Estratégica | CAWI | 500 | National | December 7th – December 14th 2018 |
| 29 | PERU | DATUM Internacional | CAPI | 1009 | National | November 9th – November 14th 2018 |
| 30 | PHILIPPINES | PSRC (Philippines Survey & Research Center Inc.) | PAPI | 1000 | National | November 6th – November 20th 2018 |
| 31 | POLAND | MARECO POLSKA | CAWI | 500 | National | October 11th – October 20th 2018 |
| 32 | SLOVENIA | Mediana | CAWI | 505 | National | November 6th – November 8th 2018 |
| 33 | SOUTH AFRICA | Freshly Ground Insights (FGI) | CAWI | 1700 | Urban | October 23rd – November 29th 2018 |
| 34 | SOUTH KOREA | Gallup Korea | PAPI | 1500 | National | November 7th – November 30th 2018 |
| 35 | SPAIN | Instituto DYM | CAWI | 1010 | National | November 6th – November 14th 2018 |
| 36 | SWEDEN | Origo Group | CAWI | 1000 | National | November 15th – November 25th 2018 |
| 37 | THAILAND | Infosearch co.ltd | Face to Face | 600 | National | November 5th – November 30th 2018 |
| 38 | TURKEY | Barem | CATI | 1000 | National | November 1st – November 28th 2018 |
| 39 | UK | ORB International (Opinion Research Business) | CAWI | 1001 | National | December 7th – December 10th 2018 |
| 40 | USA | Leger | CAWI | 500 | National | November 10th – November 19th 2018 |
| 41 | VIETNAM | Indochina Research | Face to Face | 600 | Urban | November 5th – November 23rd 2018 |
