Tech and Innovation Series

In a world where academic research moves fast, having the right partner makes all the difference. Researchers need more than just data—they need insights, expertise, and a team they can rely on. Here are 5 reasons why Leger, a leading provider of market research...

Why do jokes travel faster than logos? We’ve all seen ads where the joke lands, but the brand doesn’t. The gag gets repeated in offices, group chats, and playgrounds — but when people are asked who the ad was for, silence follows.  This is the paradox of humour in...

Cube AI reveals why advertisers have just 2 seconds to grab attention—spark curiosity, build trust, and make ads memorable before viewers scroll away.Across hundreds of ad tests, Cube AI consistently notices the same pattern: If attention doesn’t lock in early, it...

There’s a quiet flaw in global marketing strategy that plays out in markets around the world every day: International ads — often beautifully produced and widely celebrated in their home markets — are launched in new regions with minimal or no adaptation. Maybe the...