On November 5, 2020, Leger and Global Public Affairs conducted a webinar focused on the results of the U.S. election thus far, and what the potential implications are for Canada.
This panel-style webinar featured Jean-Marc Léger, Founding President, Leger and Monique Smith, Senior Counsel, Global Public Affairs. It was moderated by Tom Clark, iconic broadcast journalist and Chair of Global Public Affairs.
Qualitative research has always stood out for its ability to reveal what numbers alone cannot: the nuance, context, and deeper meaning behind people’s answers. At the same time, it has long been constrained by a familiar limitation: time. So what becomes possible...
For years, the customer journey followed a simple funnel: a need emerged, research began, options were compared and a decision was made. Brands understood where they fit in that process and which levers mattered most at each stage. That framework no longer holds up...
This year, new Canadian front-of-pack (FOP) nutrition symbols are beginning to appear on grocery shelves, calling out products high in sugar, sodium, or saturated fat. For shoppers, that small black-and-white symbol is hard to ignore. For manufacturers,...
By Susan Sanei-Stamp Canadian financial institutions invest real money and real talent in telling Canadians who they are: through purpose statements, brand platforms, and promises about what it feels like to bank with them. Those are the commitments customers will...
Qualitative research has always stood out...
For years, the customer journey followed a...
This year, new Canadian front-of-pack (FOP) nutrition symbols are beginning to appear on...
Stay up to date on cutting-edge research, news and more.