Aksel Bedikyan Joins Leger as Vice-President, Leger Analytics

January 10, 2022

Montreal, January 6, 2022 – Leger is pleased to announce that Aksel Bedikyan has joined its team of experts as the vice-president of the Leger Analytics division.

Aksel has extensive experience in data analysis, most recently as senior manager of data science and advanced analytics at Bell Media, and previously as senior director of research and analytics at Groupe V Media, director of business analytics and insights at Cirque du Soleil and senior consultant at Deloitte.

“Aksel will lead our Leger Analytics division and help our North American clients analyze, integrate and convert their data into actionable marketing intelligence. His expertise in segmentation, modelling and market simulation techniques, as well as his knowledge of advanced analytical tools, will enable Leger’s clients to leverage their primary and secondary databases better,” said Jean-Marc Léger, President.

“It is very exciting to join Leger, the fastest-growing market research and analytics company in the country. The analytics division is comprised of intelligent, motivated professionals and solid analytical tools, creating the winning conditions to better support our prestigious clients,” said Aksel Bedikyan.

About Leger

Leger is the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices. Leger has been working with prestigious clients since 1986, including The City of Calgary, Brookfield Properties, L’Oreal, Nespresso, IKEA, Scientific Games, Pfizer, GSK, and more.

Recently, Leger presented the most accurate polling results for the 2021 Canadian federal election (including the most accurate results in Ontario, Quebec and British Columbia) and the 2019 Canadian federal election. This accuracy is due to the quality of the company’s LEO panel and its employees’ expertise.

For more information: leger360.com



Related Posts

HEC Montréal awards an honorary doctorate to Jean-Marc Léger

Montreal, May 22, 2024 – At its May 21, 2024, convocation ceremony, HEC Montréal paid tribute to Jean-Marc Léger, economist and founding president of Léger Marketing, by awarding him an honorary doctorate. This honorary distinction bestowed by the School underscores...

Inflation and Grocery Stores Boycott

From May 17 to May 19, 2024, we surveyed Canadians to find out their opinions and perceptions on the impact of inflation in grocery stores and the Loblaws Boycott. Some of the key highlights of our survey on grocery stores boycott and inflation…​ Almost two-thirds of...

Abortion Rights in Canada

From May 10 to May 12, 2024, we surveyed Canadians to find out their opinions and perceptions on abortion rights and how the situation in the United States could affect theirs in Canada.Some of the key highlights of our survey on abortion rights include… A majority of...

Summer Travel Plans

Leger’s Travel & Tourism Series will provide insights on key topics and trends within the travel and tourism sector that focus on Canadians’ travel behaviours, perceptions, and preferences. The third edition offers comparisons on travel behaviours and attitudes...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.