The spread of the global COVID-19 pandemic has forced companies and brands to innovate rapidly to stay relevant. How companies manage their relationships and communicate with their stakeholders during this period of crisis will determine whether they are able to successfully adapt and stay afloat in a world that seems to change on a daily basis.
With this in mind, Leger has launched a series of webinars focused on communications in times of crisis. Our goal is to provide you with information that will assist you with navigating these uncertain times. Every Thursday from noon-1 pm EDT (until May 7), Dave Scholz, APR; Executive Vice-President, Leger, will host a free webinar with a special guest. Each webinar features a short introduction, followed by a 30-minute question and answer session.
In our April 23 webinar, special guest Dr. Alan C. Middleton, PhD; Executive Director, Schulich Executive Education Centre (SEEC); Distinguished Adjunct Professor of Marketing, Schulich School of Business, York University, discusses whether it is possible to elevate your brand during a crisis, what brands should do during and after the COVID-19 crisis to ensure their survival, and which brands are doing well so far. Watch it below!
Interested in attending other webinars in this series? Click here to learn more and register.