The Future of Retail: A Leger Webinar

30 April 2020

The spread of the global COVID-19 pandemic has forced companies and brands to innovate rapidly to stay relevant. How companies manage their relationships and communicate with their stakeholders during this period of crisis will determine whether they are able to successfully adapt and stay afloat in a world that seems to change on a daily basis.

With this in mind, Leger has launched a series of webinars focused on communications in times of crisis. Our goal is to provide you with information that will assist you with navigating these uncertain times. Every Thursday from noon-1 pm EDT (until May 7), Dave Scholz, APR; Executive Vice-President, Leger, will host a free webinar with a special guest. Each webinar features a short introduction, followed by a 30-minute question and answer session.

In our April 30 webinar, special guest Dr. Jacques Nantel, PhD; Author; Professor Emeritus, HEC Montréaldiscusses what the closure of brick and mortar stores (and the shift in our purchasing habits to necessity over traditional patterns) means for the retail industry, now and into the future. Watch it below!

Interested in attending other webinars in this series? Click here to learn more and register.

Related Posts

Canadians are telling banks what innovation should look like 

Written by Susan Sanei-Stamp Canadians are not asking their banks to be “more innovative” in the abstract. They are pointing to the areas where innovation would make the biggest difference, and their expectations are far more practical than many innovation roadmaps...

Pollster Polled: Arlen Dawlatian

What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that drive decisions. With The Pollster Polled, we shift perspectives: we give the floor to those who are usually behind the surveys. Arlen...

A New Generation of Qualitative Research, Powered by AI

Qualitative research has always stood out for its ability to reveal what numbers alone cannot: the nuance, context, and deeper meaning behind people’s answers.  At the same time, it has long been constrained by a familiar limitation: time.  So what becomes possible...

The Customer Journey as We Know It No Longer Exists 

For years, the customer journey followed a simple funnel: a need emerged, research began, options were compared and a decision was made. Brands understood where they fit in that process and which levers mattered most at each stage.  That framework no longer holds up...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.