Canadian Sentiments Towards CFL Rule Changes

January 13, 2022

The Canadian Football League (CFL) has publicly stated that they are considering options to help make the game as entertaining as possible. From December 25 to 27, 2021, Leger conducted an online survey among Canadians to explore the extent to which they are CFL fans and whether the proposed CFL rule changes (i.e., switching to American rules) would increase or decrease their fandom.

SOME OF THE KEY INSIGHTS OF OUR SURVEY ON CFL FANDOM AND THE PROPOSED CFL RULE CHANGES INCLUDE…

  • To grow its fan base, the CFL needs to learn how to effectively attract and engage those who reside outside of Manitoba and Saskatchewan.
  • Rule changes could provide an opportunity to attract new and younger fans.
  • While rule changes may alienate those who describe themselves as die-hard fans (3%), the extent of that alienation and how to mitigate its negative effects would need to be investigated.
  • Rule changes warrant exploration if growing the fan base is a priority.

SURVEY METHODOLOGY

  • 1,503 residents of Canada aged 18 or older were surveyed online using Leger’s online panel, LEO, from December 25 to 27, 2021.
  • Using data from the 2016 Census, the results were weighted according to age, gender, and region in order to ensure a representative sample of the population.
  • If the data were collected through a probability sample, the margin of error for a sample of n=1,503 would be ±2.5%, 19 times out of 20.

Related Posts

Federal Voting Intentions: May 2024

Every month, we conduct a survey of Canadians to explore their views on the current government. This month, our survey was conducted between May 24 and 26, 2024.Some of the key highlights of our survey about Canadian federal politics include… Pierre Poilievre’s...

Economy and Finance

Every month, we conduct a survey of Canadians and Americans to explore their views on the economy, finances, and politics. This month, our survey was conducted between May 24 and 26, 2024. Some of the key highlights of our survey about the economy include… 61% of...

HEC Montréal awards an honorary doctorate to Jean-Marc Léger

Montreal, May 22, 2024 – At its May 21, 2024, convocation ceremony, HEC Montréal paid tribute to Jean-Marc Léger, economist and founding president of Léger Marketing, by awarding him an honorary doctorate. This honorary distinction bestowed by the School underscores...

Inflation and Grocery Stores Boycott

From May 17 to May 19, 2024, we surveyed Canadians to find out their opinions and perceptions on the impact of inflation in grocery stores and the Loblaws Boycott. Some of the key highlights of our survey on grocery stores boycott and inflation…​ Almost two-thirds of...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.