As the holiday season approaches and the weather gets colder throughout Canada, many Canadians are planning to escape the cold and travel to different destinations during the winter. From November 17 to 20, 2023, and from December 8 to 11, 2023, we surveyed Canadians to see where they plan to travel, how recent economic difficulties have affected their travel plans, and more.
Download the report to learn more.
Highlights of our Study on Canadians’ Winter Travel Plans Include…
- Canadians Love Their Winter Travel: Close to 40% of Canadians are likely to travel this winter, with 36% planning to travel for leisure and 11% planning to travel for business purposes.
- Warm Weather Destinations and Visiting Friends are Popular: The top two reasons for traveling this winter are to escape to warm weather destinations (38%) and visit friends and family (35%), with plans to travel outside Canada being more prevalent (62%) than travelling within the country (47%).
- A Significant Number of Travellers are Making Different Spending Choices to Deal with Inflation: Nearly three-quarters (74%) of leisure travelers are making travel compromises, such as reducing shopping spend (31%), choosing less expensive accommodations (28%), cutting back on dining out (26%) and spending less on activities/attractions (26%).
- Warm-Weather Destinations Top Travellers’ Wish Lists: If given a free voucher to travel to any vacation destination in the world this winter, more than 40% of Canadians would choose to escape to somewhere warm, with Hawaii topping the list.
- Food, Music & Entertainment are Travel Trends to Keep an Eye On: 30% of Canadians chose a specific destination to experience the local food scene, while about 20% of Canadians have visited a specific location to attend a music concert or to visit a region featured in a TV show/movie.
Methodology
This web survey was conducted from November 17 to 20, 2023, and December 8 to 11, 2023, with 1,531 and 1,530 Canadians aged 18 or older respectively, randomly recruited from LEO’s online panel. A margin of error cannot be associated with a non-probability sample in a panel survey. For comparison, a probability sample of 1,530 or1,531 respondents would have a margin of error of ±2.50%, 19 times out of 20.