The theme behind PharmaBrands Creativity Now! Conference highlighted a very important principle: in the highly regulated world of pharmaceutical marketing, creativity often thrives under constraints. While regulations can feel like obstacles, they also serve as a...
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Procedural Backlogs are Crippling the Canadian Healthcare System: Learn What Innovations Clinicians Want
Canada’s healthcare system is grappling with an increasing backlog of medical procedures, diagnostics, and treatments....
British Columbia Provincial Polling: Week of September 23
As the 2024 BC provincial election draws near, Leger plans to repeatedly administer this survey on a weekly basis to...
Capturing the Moment: The Power of First Impressions in Advertising
In the fast-paced realm of advertising, capturing a viewer's attention within the first few seconds of a commercial is...
Navigating the Skincare Industry: Key Trends and Insights for Brands in 2024-2025
The Canadian skincare industry is projected to be worth approximately $2.13 billion in 2024, representing steady...
Navigating the Skincare Industry: Key Trends and Insights for Brands in 2024-2025
The Canadian skincare industry is projected to be worth approximately $2.13 billion in...
Introducing the Brand Momentum Study: CPG Insights to Drive Your Next Strategies
Staying ahead of the competition requires more than a good marketing strategy — it...
Case Study: The Importance of Emotional Engagement in the Final Moments of Advertising
In the competitive world of advertising, capturing and maintaining viewer attention is...
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