Dr. Chuck Chakrapani

Distinguished Visiting Professor, Toronto Metropolitan University; President, Leger Analytics

Specialties: Research Methods and Advanced Analytics

Dr. Chuck Chakrapani is the president of Leger Analytics and a distinguished visiting professor at the Ted Rogers School of Business. He was formerly the CEO of Millward Brown Canada. He has held academic appointments at the London Business School in England and at the University of Liverpool. He is a prolific writer and has written more than 30 books and 1,000 articles on various subjects, including statistics, marketing research, investment strategies, and more.

For a long time, Dr. Chakrapani was also the Editor-in-Chief of the Canadian Journal of Marketing Research and of Marketing Research magazine, published by the American Marketing Association. He is a Fellow of the Royal Statistical Society and Canadian Research Insights Council (CRIC) and was a past president of the Professional Marketing Research Society of Canada. He is a founding board member of CRIC, CAIP and serves on the MRII board. His recent books include Practical Marketing Research (2020) and Analytics for Marketing Research (2018).