Specialties: Retail, E-Commerce, Marketing

Professor Emeritus at HEC Montréal, Dr. Nantel is the author or co-author of five marketing textbooks and has published several scientific articles in prominent journals. In 2000, he received the prestigious Leaders in Management Education award, presented by the Financial Post to the best professors at Canadian business schools.

In 2002, the American Marketing Association (Montreal Chapter) granted him the title of Personality of the Year for his contribution to the advancement of the marketing profession. In June 2018, the Quebec government made him a distinguished member of the Order of Excellence in education.

At HEC Montréal, he has served as Director of the Marketing Department, Director of Programs, and Secretary General. He also acted as chairman of the Omer DeSerres Chair of Retailing and the RBC Financial Group Chair of E-Commerce.