Drive Your Strategic Decisions With Better Qualitative Data Using LivingLens

June 16, 2021

Leger’s clients can now access deeper, richer, more relevant, and more elaborate qualitative data using Medallia’s LivingLens video intelligence technology.

At Leger, we’re excited to announce that we are offering a new and improved way to collect open-ended qualitative data via video using Medallia’s LivingLens video intelligence technology. The Video Insights Hub will help us provide you with better, richer insights to drive your strategic decisions.

LivingLens allows Leger to capture video feedback from respondents in quantitative surveys or in qualitative research through user-generated videos, virtual in-depth interviews, focus groups, and/or UX (user experience) testing.

LivingLens seamlessly integrates with Leger’s existing survey platform and allows you to get richer insights from your qualitative data to help you understand meaningful trends. It is an excellent solution for bringing the human side of research to the forefront and bringing the voices and emotions of your target audience to life.

In addition to delivering richer, more valuable qualitative data, Leger, using LivingLens, can help you…

1. BRING YOUR TARGET AUDIENCE’S NEEDS TO LIFE

With LivingLens, we can help you understand firsthand what your target audience thinks, how they interact with products, and how those products fit within their lives. Even better, they can easily share their feedback with us through video (rather than debating what they want to write in a box for an open-ended response).

2. ANALYZE AT SCALE

LivingLens enables Leger to leverage the best of AI to analyze sentiment, themes, emotions, and objects based on your respondents’ video responses.

3. MAKE AN IMPACT ON YOUR ORGANIZATION

Using the video responses collected through the LivingLens Video Hub can help your organization’s executives leverage qualitative data to understand how your target audience feels firsthand. This knowledge enables them to take action and make decisions while keeping your target audience’s needs top of mind.

Two colleagues analyzing qualitative data on their computer

Interested in learning more? Consult our press release.

CONTACT LEGER TODAY TO LEARN HOW YOU CAN USE MEDALLIA’S LIVINGLENS TECHNOLOGY TO GET RICHER VISUAL INSIGHTS FOR YOUR NEXT RESEARCH PROJECT.

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