Using an Online Community for Healthcare Market Research

Healthcare online communities are an effective gateway for a deeper understanding of patients’ lives and treatment experiences. The online community is a modern and agile approach for patient journeys and HCP market research.

On February 24, 2021, at 12:00 p.m. EST, Leger conducted a webinar about the benefits and flexibility of using an online community to conduct healthcare market research. This webinar featured a presentation followed by a live online community demo and question and answer period.

We shared how a healthcare online community can help you:

Give patients a voice by exploring their hopes, feelings, frustrations, and challenges in dealing with their condition
Understand key patient questions, gaps, and unmet needs in order to connect the dots between what patients want/need vs. what they currently get
Identify the most effective treatment solutions from a patient perspective to help inform conversations with HCPs
Explore patient relationships, support systems, etc. and identify who is involved in the cascade of influence
Develop tools and materials to better educate patients via their HCPs

We also brought the platform to life by demonstrating it to illustrate the variety of tools & features that are available and how they can be used to deliver actionable results.

The speakers included: