[WEBINAR] How to Use an Online Community for Effective Healthcare Market Research

Healthcare online communities are an effective gateway for a deeper understanding of patients’ lives and treatment experiences. The online community is a modern and agile approach for patient journeys and HCP market research.

On February 24, 2021, at 12:00 p.m. EST, Leger conducted a webinar about the benefits and flexibility of using an online community to conduct healthcare market research. This webinar featured a presentation followed by a live online community demo and question and answer period.

We shared how a healthcare online community can help you:

  • Give patients a voice by exploring their hopes, feelings, frustrations, and challenges in dealing with their condition
  • Understand key patient questions, gaps, and unmet needs in order to connect the dots between what patients want/need vs. what they currently get
  • Identify the most effective treatment solutions from a patient perspective to help inform conversations with HCPs
  • Explore patient relationships, support systems, etc. and identify who is involved in the cascade of influence
  • Develop tools and materials to better educate patients via their HCPs

We also brought the platform to life by demonstrating it to illustrate the variety of tools & features that are available and how they can be used to deliver actionable results.

The speakers included:

  • Marjut Huotari, Vice-President, Healthcare, Leger
  • Brittney Capati, Research Analyst, Leger
  • Marlene Kohn, Senior Client Solution Specialist, Leger