From October 24 to 26, 2025, we surveyed Canadians to know more about their spending and habits related to Halloween, as well as their beliefs.
Key highlights include...
- 80% of children old enough to go trick-or-treating will do so this Halloween, half of Canadians (46%) will be handing out candy, and four out of ten (39% vs. 34% in 2024) will be decorating their house. The presence of children in the household make it more likely one will be handing out candy (59%) and/or decorating the house for Halloween (60%).
- 70% of Canadians plan to spend approximately the same amount of money on Halloween as they did last year. On average, Canadians will spend $44.32 on candy expenses. This average increases to $53.35 among parents.
- On average, Canadians believe that the age limit to go trick-or-treating is 16 years old. However, a quarter of respondents (26%) also believe there is no age limit for it.
- A third of adults (31%) will celebrate Halloween this year, an increase of 6-points since last year. This proportion is higher among parents (48%) and 18 to 34-year-olds (51%).
- Belief in supernatural phenomena remains common among Canadians, with nearly half (47%) saying they believe in angels and over a third (37%) in ghosts or in some people have special powers. Smaller proportions believe in witches (23%), vampires (6%), werewolves (5%), or zombies (5%).
Methodology
This web survey was conducted from October 24 to October 26, 2025, with 1,537 Canadians aged 18 or older, randomly recruited from LEO’s online panel. A margin of error cannot be associated with a non-probability sample in a panel survey. For comparison, a probability sample of 1,537 respondents would have a margin of error of ±2.5%, 19 times out of 20.
