Leger is proud to be a part of the Worldwide Independent Network of Market Research (WIN), an organization of different market researchers around the world that develops quality insights around the world. Multiple times a year, all WIN members conduct research on various subjects that interest the global population. World Climate Day is March 26th, and WIN, along with Leger, conducted surveys on climate change. Leger conducted the study in the United States and Canada.
The summary of findings is as follows:
Corporate Sustainability: Perception Shifts, but Doubts Linger
A growing number of people globally see companies taking action on sustainability—66% in the latest survey, up from 58% in previous years. While this increase suggests progress, 44% still believe companies engage in sustainability efforts primarily for convenience rather than genuine commitment.
Notably, optimism is highest in China, India, and Vietnam, where more respondents believe companies are acting seriously. In contrast, scepticism is strongest in countries like Paraguay, Croatia, Serbia, Peru and Turkey, where many believe companies prioritize business over social responsibility.
Government Action: A Rising Trend with Persistent Criticism
Public confidence in government action on the environment has improved around the world, rising from 44% in 2021 to 52% today. However, nearly as many (48%) remain critical towards governments.
Results vary significantly by countries. In more than half of the countries surveyed more than half of the population is pessimistic. While governments in Asian countries like Thailand, Vietnam, and Indonesia receive the most praise, strong criticism persists in China, Norway, Serbia, Croatia and France (70 % +). In the U.S., where 62% say the government is failing to take necessary action.
Individual Responsibility: Strong Belief, but Growing Climate Apathy
Personal responsibility remains a strong theme globally, with 82% believing their actions can positively impact the environment. One exception is China where 88% of the population does not believe in the importance of individual responsibility for the environment.
Notable minorities in countries like Sweden, Japan, Turkey, Poland and Germany also express doubt, with up to 36% sceptical about individual impact; posing a potential threat to sustainability. This growing climate apathy could weaken support for sustainability policies and discourage eco-friendly habits, highlighting the need for stronger messaging around the real-world impact of individual action.
Richard Colwell, President of WIN Network notes “While engagement with environmental issues is increasing, the data suggests that trust in both corporate and governmental efforts remains fragile. To drive meaningful change, companies and policymakers must not only act but also prove their sincerity and effectiveness in tackling climate challenges.”
