With ongoing political tensions and shifting Canada-U.S. relations, nearly half of Canadian travellers (48%) say they are less likely to visit the U.S. in 2025 compared to last year. In contrast, only one in ten (10%) say they are more likely to travel south, while 43% report no change in their U.S. travel intentions.
Who is Most Likely to Reduce their Travel to the U.S.?
- Older Canadians (55+) are the most likely to cut back on U.S. travel (52% vs. 46% among 35-54 and 41% among 18-34).
- Ontarians (52%) are the most likely to reduce their U.S. travel, while residents of Quebec (41%) and Atlantic Canada (42%) are the least likely to change their plans.
- Higher-income households ($100K+) are significantly more likely to reduce their travel to the U.S. (57% vs. 49% among $60K-<$100K and 37% among <$60K).
For those avoiding U.S. trips, domestic Canadian travel is the top alternative. Six-in-ten (61%) of those less likely to visit the U.S. plan to explore Canada instead – 30% will travel within their home province, while 31% will visit another province within Canada. Meanwhile, one-third (33%) are planning to travel outside North America, and 6% plan to skip travel altogether. Manitoba/Saskatchewan residents are the most likely to travel within Canada instead (75%), while those from British Columbia and Quebec are more likely to travel to a country outside North America.
Methodology
This web survey was conducted from January 31 to February 3, 2025, with 1,553 Canadians aged 18 or older, randomly recruited from LEO’s online panel. A margin of error cannot be associated with a non-probability sample in a panel survey.
For comparison purposes, a probability sample of this size yields a margin of error no greater than ±2.49%, (19 times out of 20) for the Canadian sample.
