It’s just your opinion, but…Discover the LEO promotional campaign!

March 27, 2020

On March 2, 2020, Leger launched LEO, the mobile app you can use to respond to surveys and share your opinion anywhere, anytime, on any topic. LEO is the largest proprietary panel in Canada, with more than 400,000 members across Canada and the United States.

Using the LEO app, our members can complete surveys faster and more easily, while receiving rewards. In addition, consumers can provide feedback on the products and services offered by companies they deal with.

March 2 also marked the launch of the first-ever LEO promotional campaign in Canada!

“Today, sharing your opinion on social media is easy, and the platforms are very accessible. However, there are some notable drawbacks: it lacks confidentiality, your comments can easily get lost in a sea of other comments, and often, you don’t receive any feedback. This has led to people feeling like their opinion doesn’t matter, hence the slogan ‘It’s just my opinion, but…’ On LEO, our members’ opinions remain confidential, are considered, and truly make a difference,” mentioned Sarah Mottet, Marketing Director at Leger.

The campaign was conceptualized and developed by Leger’s marketing team, and the launch rolled out across Canada on public transit (buses, trains, and train stations), online, and on social media (which included a collaboration with Canadian content creators).


It’s just your opinion, but…it remains confidential.

It’s just your opinion, but…we listen to you.

It’s just your opinion, but…it changes your world.

Content Creators


Trains, Train Stations, and Buses


Web Banners

Articles on Narcity Canada, HuffPost Canada

On Narcity Canada

You Can Earn Rewards For Answering Questions Thanks To This First-Ever Canadian Survey App

This Survey App Will Reward You With These 6 Things for Giving Your Opinion on Your Favourite Canadian Subjects

On HuffPost Canada

5 Ways To Make Your Voice Heard

Article in the Sun Newspapers (Online and Print): Vancouver, Edmonton, Calgary, Winnipeg, and Toronto

Use the new LEO app to share your opinion and get rewarded!


Director: Jérôme Léger

Design: Leger (Sarah Mottet, Pascale Trudeau, Rachel Harris, Camille Gervais and Anne-Marie Thibodeau)

Production: la corp

Download the app by clicking here!


Leger is the largest Canadian-owned survey, marketing research and analytics firm with more than 600 employees in eight Canadian and American offices. Leger has been working with prestigious clients since 1986. For more information:

Leger Opinion (LEO)

In 2004, Leger created the largest panel of Internet users in Canada with more than 400,000 members in North America. This distinctive advantage allows Leger to control the quality and accuracy of its surveys and to deliver real-time results. Leger is the sole owner of its panel. The LEO mobile app is available on the App Store and Google Play Store. For more information:



For more information

Sarah Mottet

Marketing Director

514-982-2464 #3186

Related Posts

LCBO Strike

From July 12 to July 14, 2024, we surveyed Ontarians to learn their opinions of the LCBO strike.  Key highlights of our survey include… A vast majority of Ontarians (89%) have heard of the ongoing strike at the LCBO. Ontarians aged 55 or older (97%) are more likely to...

Summer Olympics

From July 12 to July 14, 2024, we surveyed Canadians to find out their opinions on the upcoming summer Olympics and on their overall perceptions of the Olympics games. Some of the key highlights of our survey on the Olympics include…​ Eight out of ten Canadians (79%)...

Leger Continues to Grow with Strategic Hires and Promotions

Montreal, July 10, 2024 – Leger is continuing its growth in Western Canada and in its business development department. We are excited to announce the arrival of Dr. Lana Porter, PhD as Senior Vice-President in Vancouver, and the promotions of Mickael Lavergne and Mike...

Age of AI: Conference Takeaways

Written by Sana Siddiqui, Vice-President, Healthcare Who isn’t talking about AI these days? From tech enthusiasts to industry leaders, AI is at the forefront of many conversations, and for good reason. Recently, I had the privilege of attending the "Age of AI"...

LCBO Strike

LCBO Strike

From July 12 to July 14, 2024, we surveyed Ontarians to learn their opinions of the LCBO...

Summer Olympics

Summer Olympics

From July 12 to July 14, 2024, we surveyed Canadians to find out their opinions on the...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.