Leger Acquires 360 Market Reach

November 8, 2022

Montreal, November 8, 2022 – Leger is pleased to announce the acquisition of 360 Market Reach, an American market research company specialized in delivering comprehensive insights to a wide array of CPG, retail, health & wellness, luxury and travel clients.  

For over a decade, leading brands have relied on 360 Market Reach to understand consumers’ mindsets, generational differences and purchasing behaviours.

“Leger is proud to acquire 360 Market Reach, a renowned market research company with an excellent reputation in the consumer packaged goods (CPG) industry that works with major clients, including Edgewell Personal Care, De Beers, Smucker’s, Bimbo and Marriott. We have been present in the United States for nearly 20 years. This strategic acquisition will strengthen our presence in the U.S. market,” said Jean-Marc Léger, President, Leger.

“We are thrilled to join the Leger team. The synergies between our companies and shared vision, values and ambitions, ensures a strong future for our employees and expands our global service offering to clients,” said Alicia Ierardi, Co-CEO/Co-Founder, 360 Market Reach.

“Our team has grown to become a trusted, insightful partner to many fortune 500 brands. We are thrilled to expand our work and success as part of Leger, a dynamic leader in Canada as well as globally. We are excited about the immediate opportunities and for what the future holds,” said Pat DePietto, Co-CEO/Co-Founder, 360 Market Reach.

With this acquisition, Dave Scholz, currently an executive vice-president at Leger, will become executive vice-president and general manager, U.S. The entire 360 Market Reach team will join the Leger team, and Alicia Ierardi and Pat DePietto, Co-CEOs and Co-Founders of 360 Market Reach, will become executive vice-presidents on Leger’s American team. 

Photo of Dave Scholz, Alicia Ierardi, Anne-Marie Marois, Jean-Marc Léger and Pat DePietto

This is Leger’s thirteenth acquisition, and the company will continue to pursue additional growth opportunities. 

About Leger

Leger is the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices. Leger has been working with prestigious clients since 1986. For more information: leger360.com

About 360 Market Reach

360 Market Reach develops original research that powers businesses to build stronger connections with their customers. Through cutting-edge research, 360 provides clients comprehensive consumer insights. These custom insights fuel business growth, helping clients to make informed decisions about their products, brands, messaging, and business strategies.

Learn how 360 Market Reach is leading brands with modern research approaches that are rooted in proven traditional methods at www.360MarketReach.com.

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