Leger Acquires Insights West

November 10, 2021

Montreal, November 10, 2021 – Leger is pleased to announce the acquisition of Insights West, a Vancouver-based market research and analytics firm with expertise across a full spectrum of research techniques and sectors, and the owner of the reputable Insights West online panel.

This strategic acquisition will enable Leger to continue expanding in the growing markets of Vancouver and British Columbia at large, offer new methodological approaches and increase the size of its Leger Opinion (LEO) panel.

Steve Mossop, the president and founder of Insights West, will become the executive vice-president of Leger’s Vancouver office. Prior to founding Insights West, Steve was the CEO at Angus Reid Forum and the president of market research Canada West at Ipsos. He has spent his entire career in the market research industry and is well-regarded as a public speaker and media spokesperson on topical polls of importance to British Columbians.

Leger is proud to serve the Vancouver and B.C. markets and is looking forward to future growth. Insights West is the second Vancouver-based company it has acquired in 2 years after NRG Research Group in 2019. The entire Insights West team will be integrated into Leger’s team, and the size of Leger’s Vancouver office will double with the addition of these new employees.

“Steve Mossop is an experienced and passionate researcher who is supported by a team of senior professionals who are committed to research excellence. This acquisition represents the union of two companies with the same values, same approach, and same commitment to providing clients with actionable strategic insights based on a solid and accurate online panel,” said Jean-Marc Léger, President, Leger.

“I’m thrilled to be joining the Leger team nearly 10 years after I started Insights West,” said Steve Mossop, President of Insights West. “My team is ready to join the fastest-growing research company with the largest and best online panel in Canada, and we are eager to introduce our clients to an expanded toolbox and set of capabilities. I’m looking forward to continuing my role in the years to come by providing clients with actionable insights to help them grow their business.”

This is Leger’s second acquisition in less than a month after acquiring digital agency Ressac and its 12th acquisition in total. The company will continue to pursue additional growth opportunities.

-30-

About Leger

Leger is the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices. Leger has been working with prestigious clients since 1986, including the Vancouver Airport Authority – YVR, BC Hydro, L’Oreal, Nespresso, IKEA, Scientific Games, Pfizer, GSK, and more.

Recently, Leger presented the most accurate polling results for the 2021 Canadian federal election (including the most accurate results in Ontario, Quebec and British Columbia) and the 2019 Canadian federal election. This accuracy is due to the quality of the company’s LEO panel and its employees’ expertise.

For more information: leger360.com 

About Insights West

Insights West is a full-service marketing research firm based in Vancouver. Since 2012, the company has conducted over 1M surveys, executed 2,000 studies, and issued over 350+ press releases on a variety of topics, including correctly predicting the outcomes of 26 out of 27 elections and plebiscites. Insights West is a team of passionate, truth-seeking researchers who question everything to uncover the truth and what is emerging for a diverse set of clients. With an understanding of shifting markets, consumer and societal trends and commitment to uncovering truths through a proprietary toolkit and innovative research approaches, Insights West helps organizations make better decisions.

For more information: insightswest.com

For more information, contact us by clicking here.

Related Posts

Economy and Finance: June 2024

Every month, we conduct a survey of Canadians and Americans to explore their views on the economy, finances, and politics. This month, our survey was conducted between June 22 and June 24, 2024.  61% of Canadians consider their household finances to be good, while 57%...

Pre-Presidential Debate Survey in the United States

As the first presidential debate nears in the United States, we surveyed Americans on their voting intentions and debate viewership. From June 22 to June 24, 2024, we surveyed Americans to find out their opinions and perceptions on the pre-presidential debate. Biden...

Opinions and Perspectives of Young Canadians

On behalf of the National Post, from May 24 to May 26 and June 1 to June 3, 2024, we surveyed young Canadians, specifically Millennials and Gen Z, to find out their opinions and views on future opportunities,  government spending, and more, in Canada. More than...

Bilingualism in Canada

Bilingualism in Canada can be perceived as beneficial for some, while others do not emphasize its importance. From June 14 to June 16, 2024, we surveyed Canadians to find out their opinions and perceptions regarding bilingualism in Canada.  More than four Canadians...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.