Leger Presents a Series on Young People

16 November 2021

3 webinars to better understand millennials and Generation Z

Leger Presents a Series on Young People

What does it mean to be a young person in 2022?

Leger presents the 4th edition of its Youth Study, the largest Canadian survey ever conducted among the younger generations. Based on a survey of 3,500 Canadians and Americans between the ages of 15 and 39, the Youth Study profiles two young generations: Generation Z and millennials.

Using three sections, citizenship, consumer behaviour and work, the Youth Study answers the question, what does it mean to be a young person in 2022?

By analyzing the responses to over 50 questions posed to today’s young North Americans, this study defines the youth of tomorrow. It’s up to you to discover who they are!


WOULD YOU LIKE MORE INFORMATION ON THE YOUTH STUDY AND LEGER’S SERVICES? PLEASE CONTACT US BY FILLING IN THE FORM BELOW.

Related Posts

Lana Porter Meets AIMI: A Human Take on AI-Moderated Interviews

As AI becomes more common in market research, qualitative teams are asking a practical question: how can new tools help us move faster and hear from more people, while still protecting the nuance and interpretation that make qualitative insights useful? For Leger,...

The Biggest Survey Design Mistakes in Academic Research

A well-designed survey can produce reliable, meaningful data. A poorly designed one can compromise an entire study. And yet, survey design is often underestimated. It’s more than just a series of questions; it’s one of the key pilars for a strong thesis. Whether...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.