Enhance shopper experiences to build loyalty from store to screen

Every purchase tells a story. At Leger, we decode that story—tracking how shoppers plan purchases, pick favourites and why they choose to stay loyal. We help CPG brands move faster and stay relevant thanks to unique insights that reveal what really drives consumers.

Speak with an expert

The Crave Study explores how Canadians think about food and how their habits are shaped by emotion, budget pressures, and cultural influences.

Deep dive into the data to better understand:
• The meaning of food in people’s lives (necessity, discovery, performance, etc.)
• Budgets and financial stress caused by rising food prices.
• Eating-out and food delivery habits.
• The role of influencers, social media, and reviews in shaping choices.
• Attitudes toward local and regional products.

Download study

Stay ahead of what’s next.

Subscribe to newsletter

Case study: How a leading bean company captured millennials’ tastebuds

BLANK - DO NOT DELETE

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Objective

A major bean company wanted to understand consumer preferences and design a new, non-traditional product line targeting millennials. Their goal was to innovate while keeping their leadership in the category.

Methodology
Taste Tests – Central location testing of 4 new flavors in key markets.
In-depth Interviews – Qualitative discussions with taste test participants to uncover insights on sensory appeal, packaging, go-to-market strategies, and labeling.
Outcome
The research helped the company:
  • Successfully launch 3 new flavors in an untapped market segment.
  • Maintain category leadership while appealing to millennials.
  • Apply insights across R&D, marketing, and management for decision-making
Read our article

The future on the plate: Understanding the momentum of meal kits

While growth has moderated since the pandemic surge, meal kits are carving out a stable niche in the American food economy, serving up convenience, variety, and increasingly, wellness.  

Learn more
Read our article

Navigating the skincare industry: Key trends and insights for brands in 2024-2025

The Canadian skincare industry is projected to be worth approximately $2.13 billion in 2024, representing steady growth from previous years.  

Learn more

Meet our experts

Anik Karimjee

Executive VP

Many brand trackers overwhelm you with data but overlook what really matters. Our Brand Diamond reframes the most critical KPIs around Purpose, Positioning, Product, and Performance — giving you clarity and direction to strengthen your brand and fuel growth.

Helene Crepin

Senior VP, Consumer Insights

As a passionate researcher, I am committed to deeply understanding consumers’ behaviors and aspirations. What drives me is supporting consumer goods brands with innovative insights that inform their decisions, boost their performance, and open up new avenues for growth.

Your next business decision starts here.

Behind every dataset, there are people. Our experts and partners share real perspectives to help you succeed.

Speak with an expert

Stay ahead of what’s next.

Subscribe to newsletter