Optimization

January 1, 1970

Your business may have the best possible strategy, but without effective marketing, are you reaching the people you need to? Leger Analytics can help you measure how your marketing channels contribute to outcomes, enabling you to adjust your budget and allocate resources where they will have the greatest impact.

  • How is each marketing channel contributing to our desired outcomes (reach, sales, etc.)?
  • How should we allocate our marketing budget across channels to maximize desired outcomes?

With Our Insights, You Can…

  • Optimize overall marketing spend
  • Implement more effective resource allocation for your marketing efforts

Our optimization deliverables may include TURF analysis (Total Unduplicated Reach and Frequency), Marketing Mix Modelling (MMM), etc.

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