Optimization

January 1, 1970

Your business may have the best possible strategy, but without effective marketing, are you reaching the people you need to? Leger Analytics can help you measure how your marketing channels contribute to outcomes, enabling you to adjust your budget and allocate resources where they will have the greatest impact.

  • How is each marketing channel contributing to our desired outcomes (reach, sales, etc.)?
  • How should we allocate our marketing budget across channels to maximize desired outcomes?

With Our Insights, You Can…

  • Optimize overall marketing spend
  • Implement more effective resource allocation for your marketing efforts

Our optimization deliverables may include TURF analysis (Total Unduplicated Reach and Frequency), Marketing Mix Modelling (MMM), etc.

Related Posts

Federal Voting Intentions: Week of February 17

From February 14 to 17, 2025, we surveyed Canadians on federal politics.Some of the key highlights of our survey about Canadian Politics​… If a federal election were held today, 41% of Canadians would vote for the Conservative Party of Canada, while 33% would vote for...

Ontario Election 2025: Week of February 17

From February 14 to 17, 2025, we surveyed Ontarians on their provincial politics.Highlights of our survey include... Doug Ford’s Progressive Conservative Party (48%) is leading by 20 points, ahead of Bonnie Crombie’s Ontario Liberal Party (28%), Marit Stiles’ Ontario...

Economic Concerns

From February 7 to 10, 2025, we surveyed Canadians on economic concerns.Highlights include... Overall, Canadians (82%) are concerned that Donald Trump could use tariffs or trade sanctions to pressure Canada into a closer union with the U.S.​ Concern is highest among...

Canadians’ Love Lives

From January 17 to 19, 2025, we surveyed Canadians on their love lives.Highlights of our survey include... The vast majority (81%) of Canadians identify as heterosexual (straight), with 13% part of the LGBT2Q+ community. Those most likely to identify as heterosexual...

Economic Concerns

Economic Concerns

From February 7 to 10, 2025, we surveyed Canadians on economic concerns.Highlights...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.