Leger Acquires Ressac

Leger is pleased to announce the acquisition of Ressac, a digital performance agency specializing in media strategy and branded content activation.

This strategic acquisition will enable Leger to offer its clients a new comprehensive service extending from market research to the execution of digital campaigns. Leger and Ressac’s combined expertise will enable them to create more effective custom digital campaigns by improving customer segmentation, optimizing advertising messages and prioritizing the best platforms. Implementing performance metrics before, during and after campaigns will ensure that clients can continuously improve their campaigns to reach the right audience, at the right time, with the right message.

The current digital landscape—including the announcement of Chrome’s planned removal of third-party cookies and the release of iOS 14 and its privacy management feature—is forcing companies to rely on accurate data to make good decisions and correctly measure the impact of their investments. 

“Over time, we have developed unique research performance metrics. Our ambition now is to revolutionize the digital marketplace by optimizing campaign performance on an ongoing basis. This is an exceptional marriage between market research and digital performance that will benefit all our North American clients,” said Jean-Marc Léger, President, Leger.

“This acquisition represents a partnership based on trust and collaboration between two teams that share a common culture, values and aspirations. Our clients will benefit from integrated expertise that is unparalleled in the country to optimize their marketing investments, at a time when data synergy will play a crucial role in the performance and success of their campaigns,” said Pablo Stevenson, President, Ressac.

Ressac will maintain its identity and current team. The agency will continue its work, in addition to having access to Leger’s enhanced offering and working in collaboration on a suite of joint products. Pablo Stevenson will remain president and partner of Ressac, and Jean-François Lessard will continue to act as the chief operating officer and become a partner.

This acquisition supports Leger’s digital shift. The firm has now completed its 11th acquisition and will continue to seek acquisition and growth opportunities in the coming months.

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About Leger

Leger is the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices. Leger has been working with prestigious clients since 1986, including L’Oreal, Nespresso, IKEA, Couche-Tard, Scientific Games, Pfizer, GSK, and more.

Recently, Leger presented the most accurate polling results for the 2021 Canadian federal election (including the most accurate results in Ontario, Quebec and British Columbia) and the 2019 Canadian federal election. This accuracy is due to the quality of the company’s LEO panel and its employees’ expertise.

For more information: leger360.com 

About Ressac

Ressac is a digital marketing agency that specializes in branded content and media performance. With over 15 years of experience and 30 experts in its ranks, the agency stands out for its digital activation and performance measurement capabilities, ranging from strategy to creation and operations. Ressac works with a wide range of renowned clients, both B2B and B2C, including Ivanhoé Cambridge; the National Arts Centre; GardaWorld; Gsoft; BRP; PHI; the Charlevoix Regional Tourist Association, better known as Tourisme Charlevoix and the National Gallery of Canada. The agency is distinguished by its concern for cultural and gender diversity, which is omnipresent in its team, its values and its industry awareness initiatives. Ressac ranked twice in the prestigious Growth 500 (fastest growing companies in Canada) and Great Place to Work rankings.

For more information: ressac.com

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