The reference for measuring corporate reputation in Canada

Do you have the insights that will drive your brand forward?

Reputation 2026 Webinar

 

The Reputation Study highlights the companies that stand out for their consistency, accountability, and ability to meet public expectations.

The 2026 edition focuses on:

  • Factors that build lasting trust

  • The impact of social and economic issues on public perception

  • Emerging signals to watch

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  • ^Measure and track your reputation
  • ^ Understand your competition
  • ^Analyze by subgroups

About the study

A positive reputation is a key driver of success because it attracts customers, top talent, and investors. On the other hand, a negative reputation can weaken your brand’s value.

 

Our Reputation study evaluates more than 300 Canadian companies’ reputations per year across 30 different sectors. This valuable tool helps you monitor your reputation over time and correct it if necessary.

Get an in-depth analysis of your reputation based on our six core pillars—financial success, social responsibility, honesty and transparency, quality, attachment, and innovation—or dig deeper with our Diagnostic study to understand which factors drive your company’s reputation.

Webinar Replay: Reputation 2025

Watch the webinar to learn about:

  • ^Trends that influenced corporate reputation
  • ^The most reputable companies in 2025
  • ^Sector-level trends compared to the previous year
  • ^The impacts of Trump's tariffs
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Last year’s top 10 brands in Canada

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“In a world where people share their opinions at what seems like the speed of light, managing, measuring, and protecting your company’s reputation is more important than ever. Our Reputation study helps you understand your reputational strengths and weaknesses, how you compare to your competitors, and how different groups of Canadians perceive your brand. As trends come and go and public opinion evolves, Reputation has been your constant for more years to benchmark and monitor where you stand.”

Eric Chalifoux, Senior Advisory Director (study lead)

Discover vital insights on how your organization is perceived

Get more information or your personalized report.

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