The reference for measuring corporate reputation in Canada
Do you have the insights that will drive your brand forward?
Booklet of Canadian Rankings – Reputation 2026
The Reputation Study highlights companies that stand out for their consistency, accountability, and ability to meet public expectations.
Download the booklet to discover the top 10 and see where your brand ranks.
- ^Measure and track your reputation
- ^ Understand your competition
- ^Analyze by subgroups
About the study
A positive reputation is a key driver of success because it attracts customers, top talent, and investors. On the other hand, a negative reputation can weaken your brand’s value.
Our Reputation study evaluates more than 330 Canadian companies’ reputation each year across 29 different sectors. This valuable tool helps you monitor your reputation over time and take action when needed.
Get an in-depth analysis of your reputation based on our six core pillars—financial performance, social responsibility, honesty and transparency, quality, attachment, and innovation—or dig deeper with our Diagnostic study to understand which factors drive your company’s reputation.
Webinar Replay: Reputation 2026
Watch the webinar to explore the rankings and dive into these key topics:
- ^One year after the tariffs, where do Trump-linked brands stand?
- ^How are rising rents, gas prices, and grocery costs shaping Canadians’ perceptions of major brands?
- ^Social vs. traditional media: what is 2026 revealing about brand visibility and trust?
Canada’s top 10 brands in 2026
“In a world where people share their opinions at what feels like the speed of light, managing, measuring, and protecting your company’s reputation is more important than ever. Our Reputation study helps you understand your reputational strengths and weaknesses, how you compare to your competitors, and how different groups of Canadians perceive your brand. As trends come and go and public opinion evolves, Reputation has been a constant for years, helping you benchmark and monitor where you stand.”
Eric Chalifoux, Senior Advisory Director (study lead)
Discover vital insights on how your organization is perceived
Get more information or a personalized report.