From Leger’s perspective, the biggest issue lotteries run into with planning market research falls into one of three buckets: either the budget changes, the specifications and/or strategic goals change, or there is too much focus on the “now” rather than the “future”. However, the keys to preventing research procrastination are relatively simple, yet sometimes overlooked. So here is Leger’s guide to solving the three key research mysteries. – Simon Jaworski
Political Alignment of Newcomers to Canada
Following the release of our recent study, Cracking the Newcomer Code, Leger surveyed newcomers to Canada on their political alignment with Canadian political parties and which party they find themselves agreeing with more often.This study shows that… 24% of newcomers...