From Leger’s perspective, the biggest issue lotteries run into with planning market research falls into one of three buckets: either the budget changes, the specifications and/or strategic goals change, or there is too much focus on the “now” rather than the “future”. However, the keys to preventing research procrastination are relatively simple, yet sometimes overlooked. So here is Leger’s guide to solving the three key research mysteries. – Simon Jaworski
Canadian Federal Budget
As the federal budget unveiling approaches, Canadians are more concerned than ever in the financial direction of the country. From April 12 to April 15, 2024, Leger surveyed Canadians to find out their opinions and perceptions on the 2024 Canadian federal budget.Some...