From Leger’s perspective, the biggest issue lotteries run into with planning market research falls into one of three buckets: either the budget changes, the specifications and/or strategic goals change, or there is too much focus on the “now” rather than the “future”. However, the keys to preventing research procrastination are relatively simple, yet sometimes overlooked. So here is Leger’s guide to solving the three key research mysteries. – Simon Jaworski
Freedom of Speech
From April 26 to April 28, 2024, we surveyed Canadians to find out their opinions and perceptions on freedom of speech in their country.Some of the key highlights of our survey freedom of speech include… Around three-quarters of Canadians are comfortable expressing...