Sarah Mottet

As a dedicated leader within Leger, Sarah Mottet serves as Vice-President, Transformation and AI. Holding an MBA from HEC Montréal, she contributes to the organization’s development and strategic evolution by driving innovation, transformation, and the integration of emerging technologies. Her role involves guiding and supporting major initiatives that advance the group’s business practices and strengthen its ability to adapt in a rapidly changing environment.

Since joining Leger in 2017, she has notably led the group’s digital agency, Leger DGTL, and established the organization’s communications and marketing department, helping to structure and strengthen the company’s brand. She has also contributed to the implementation of innovative initiatives, including the Youth Study and the DGTL Study.

As head of the AI roadmap, Sarah ensures the responsible and effective integration of AI across teams and service offerings. Recognized for her strategic vision and her ability to mobilize teams around high-impact initiatives, she takes a pragmatic approach to innovation, aligned with business objectives and focused on delivering value for clients.

She also serves as a spokesperson for Leger on issues related to younger generations, digital transformation, and artificial intelligence, and sits on the board of Le CIEL, an organization dedicated to promoting healthy digital habits among youth.