Loyalty

In collaboration with R3.

The only comprehensive annual performance study on loyalty programs in Quebec and Canada. Compare your program performance to that of your competitors and with the market overall!

You will have access to:

  • Your program’s LoyalT score with competitive comparisons
  • Your program score for each of 3 indices (recommendation, engagement and behaviour)
  • The rate of uptake for your program in comparison to that of your competitors or within your sector
  • Your program usage rate
  • Level of membership engagement
  • Program NPS (Net Promoter Score) and satisfaction rate
  • Which aspects of your program need to be improved
  • Performance of your program in terms of behaviour changes, visit frequency, purchasing consolidation and retention
  • Hit rate of your communications (newsletters, social media, etc.)
  • Evaluation of the quality of your bonuses or promotional offers, the degree of customization and the perceived value of your program
  • Program simplicity/ease of use
  • Point redemption over the past 12 months

Annually quantify the performance of your program, identify items to be improved and monitor your performance as well as your ranking.

Top 10 2020

Program Brand LoyalT score
Irving Rewards Irving 62.8
Starbucks Rewards Starbucks 60.7
Tim Rewards Tim Hortons 59.3
Milliplein EKO 58.3
PC Optimum PC Optimum 58.1
Journie Rewards Ultramar 56.6
Petro-Points Petro-Canada 55.2
metro&moi Metro 53.8
Inspire SAQ 53.2
Walmart Rewards Walmart 53.1

Does this study interest you?

Fill the contact form right below to receive further information.