As winter begins to phase out and spring comes roaring in, Canadians have felt the need to get out of their city and travel to other places. From March 8 to10 2024, we surveyed Canadians on their travel plans for this spring.
Download the report to learn more.
Key highlights from our study on spring travel plans include…
- Canadians’ love for spring travel is stronger than their love for winter travel: Almost half of Canadians have made plans to travel this spring, up a significant 9 points since the winter period. This can be attributed to higher levels of leisure travel.
- With the change of weather, Canadians are less interested in travelling to warm weather destinations compared to the winter: The #1 reason for travelling in the spring is visiting friends and family (39%), followed by visiting a city destination (25%).
- Inflation continues to shape travel trends: The top two factors that have the greatest impact on travel plans remain inflation (67%) and high transportation costs (65%).
- A significant proportion (71%) of Canadians are making compromises to cope with inflation: Cutting back on dining out (26%), reducing shopping expenses (26%), choosing less expensive accommodations (25%), and reducing spending on activities/attractions (24%) remain the activities that travellers are most likely to cut back on.
- Although Canadian leisure travellers are less likely to travel to warm weather destinations this spring compared to the winter, warm destinations still top travellers’ wish lists: If Canadians were given a free voucher to travel to any destination in the world this spring, more than one third of Canadians would choose warmer destinations outside of Canada, with Hawaii, Italy, and Japan topping the list.
Methodology
This web survey was conducted from March 8 to 10, 2024, with 1,527 Canadians aged 18 or older, randomly recruited from LEO’s online panel. A margin of error cannot be associated with a non-probability sample in a panel survey. For comparison, a probability sample of 1,527 respondents would have a margin of error of ±2.50 %, 19 times out of 20.