From July 12 to July 14, 2024, we surveyed Canadians to find out their opinions on the upcoming summer Olympics and on their overall perceptions of the Olympics games.
Some of the key highlights of our survey on the Olympics include…
- Eight out of ten Canadians (79%) will watch or probably watch the 2024 Summer Olympics in Paris this July, but only 9% will watch the games very closely.
- Among respondents who will or will probably watch the 2024 Summer Olympics, most of them will do so on television (25%), one quarter (24%) on social media, one quarter (24%) on online streaming services, and 6% on radio. Respondents aged 55 years old or older (81%) are more likely to watch the Olympic games on television, while respondents aged 18 to 34 years old are more likely to watch it on social media (44%) or online streaming services (39%).
- Half of Canadians (51%) would like to see a Canadian city hosting the Olympic games in the future. This proportion is higher among respondents aged 18 to 34 (59%). Among those who would like to see a Canadian city host, 37% would prefer winter and 32% summer Olympic games.
- Three-quarters of Canadians (72%) think that hosting the Olympics positively impacts the host city’s economy, while 28% think that it has a negative impact.
- Half of Canadians (48%) would support having permanent host cities for the Olympics to reduce costs and environmental impact.
- A majority of Canadians have a positive image of the Olympics: 59% think the Olympics aim to bring nations together, promoting peace, and that it needs to continue. On the other hand, 41% believe that the Olympics are overly commercialized and that the games are not worth the financial and environmental costs.
Methodology
This web survey was conducted from July 12 to July 14, 2024, with 1,531 Canadians aged 18 or older, randomly recruited from LEO’s online panel. A margin of error cannot be associated with a non-probability sample in a panel survey.
For comparison purposes, a probability sample of this size yields a margin of error no greater than ±2.5%, (19 times out of 20) for the Canadian sample.
