COVID-19 Social Impacts Study (among British Columbians)

From March 27 to March 29, 2020, Leger conducted 600 online surveys among British Columbians using our proprietary LEO panel.

The survey focused on exploring British Columbians’ attitudes and behaviours with respect to the coronavirus, including:

  • The proportion of British Columbians doing certain activities at home
  • How they would rate the mood of their household
  • Changes in behaviour and attitudes they are experiencing personally as a result of social distancing
  • Whether those with school-aged children at home are finding it difficult to work from home while looking after children
  • The types of emergency support they have applied for, or plan to apply for
  • Whether they have experienced a significant drop in their household income due to the pandemic

Key Findings from Our Survey Include:

  • During the crisis, one-third of British Columbians are working from home
  • An equal proportion of British Columbians rate the mood of their household as very good/excellent, as those who rate it poor/fair
  • Over three-in-five British Columbians have increased their time online and their consumption of TV

Discover all of the key findings by downloading the full report below.

Survey Methodology

  • Data were collected from March 27 to March 29, 2020
  • This survey was conducted online among 600 British Columbians aged 18 and over, with an oversample in Metro Vancouver, as follows:
    • n=400 in Greater Vancouver Metro
    • n=100 in Vancouver Island
    • n=100 in British Columbia outside of Greater Vancouver Metro and Vancouver Island
  • Using data from the 2016 Census, results were weighted according to age, gender, and region in order to ensure a representative sample of the population.
  • As a non-random internet survey, a margin of error is not reported. If the data were collected through a random sample, the margin of error for a sample of n=600 British Columbians would be ±4.0%, 19 times out of 20

For more information, please download the full report.

If you are interested in learning more, or conducting a similar study, don’t hesitate to contact us using the “Contact us!” button below.

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