TikTok Ban

March 29, 2024

From March 23 to March 25, 2024, we surveyed Canadians and Americans to find out their opinions and perceptions on a possible TikTok Ban. 

Some of the key highlights of our survey about a possible TikTok ban include…

  • Two-thirds of TikTok users (66%) express concern about the security of their personal data. Facebook ranks first, with 77% of users being concerned about their data’s security, while Instagram ranks second with 70%.
  • Half of Canadians (51%) would support a potential ban on TikTok in Canada, while 28% would be against it. Canadians aged between 18 and 34 (41%) are more likely to oppose the TikTok ban. In the United States, more people would support a potential ban on TikTok, with 47% in favour and 34% opposed to it.
  • Over half of Canadians (56%) have heard about the potential national security risks TikTok poses. Significantly fewer Americans (49%) have heard of those risks.
  • Among those aware of the risks, three-quarters of Canadians (72%) and nearly eight in ten Americans (78%) say they are concerned about national security. Canadians aged 55 and older (81%) are more likely to express security concerns when compared to those aged 35 to 54 (66%) and 18 to 34 (62%).
  • Among TikTok users, more than half of Canadians (56%) and Americans (51%) say they have made no changes to their app usage despite the potential risks. One-fifth of respondents in both countries (21%) reported a decrease in their app usage, while 7% of users in both countries have completely stopped using the app.

Methodology

This web survey was conducted from March 23 to 25, 2024, with 1,527 Canadians aged 18 or older, randomly recruited from LEO’s online panel. A margin of error cannot be associated with a non-probability sample in a panel survey. For comparison, a probability sample of 1,527 respondents would have a margin of error of ±2.50 %, 19 times out of 20.

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