Trends to Watch for in Leger’s 2020 Reputation Ranking

February 19, 2020

“There is no advertisement as powerful as a positive reputation travelling fast.”
– Brian Koslow

Is your company one of the most reputable in Canada?

Join Leger and our academic partner, McMaster University, for our exclusive 2020 Reputation webinar on March 19, 2020 at 8:00 am EDT. We’ll unveil the ranking of the Top 10 Most Reputable Companies and discuss the trends we’ve observed over the previous year.

Read on to learn more about why your company’s reputation is so important to measure, and register for this special webinar by clicking the button at the end of this article!

Your company’s reputation is of crucial importance to your business

It impacts how the public (including your current and potential customers) perceives you. It can influence investors’ perspectives of your company. It can influence whether potential employees want to work for you or not (especially among millennials and Generation Z, who are evaluating potential employers differently than previous generations).

At the end of the day, your reputation impacts your bottom line, but measuring it can be difficult.

Leger’s Reputation Study: The Reference for Measuring Corporate Reputation in Canada

Leger’s Reputation Study surveys over 30,000 Canadians per year to understand their perspectives on a variety of companies across diverse sectors. Doing so isn’t new for us: we’ve been conducting the Reputation study for 22 years, and have tracked the reputational rise and fall of numerous companies in our Most Reputable Companies Ranking.

With Reputation, you can understand how your company performs in terms of 6 exclusive pillars: financial strength, social responsibility, honesty and transparency, quality, attachment, and innovation. Our Reputation Study also features the Employer Brand section, which measures 5 key variables to assess your employer brand: employer score, values, future, ambience, and attractiveness.

There’s more. The Reputation Study also provides you with a reflective, historical analysis of your corporate reputation. We’ll benchmark your results and compare them to those of your competitors. We also dive deeper into the data to analyze your results by generation (millennials, Gen X, and boomers), and explore whether perspectives vary between your customers and the general population.

If you want to go even deeper, we recommend taking advantage of our Diagnostic report, which breaks down the 6 pillars of reputation into 20 drivers and determines the relative importance of each for your company, and 3 competitors of your choice. By using Diagnostic, you can learn what your company needs to do to improve public perception and sustain positive public opinion.

Consult our brochure below!

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Trends to Watch for in the 2020 Reputation Ranking

What will the public recall about 2019, for better or for worse? And how will these perceptions impact the 2020 Most Reputable Companies Ranking?

Will Tim Hortons’ redesigned loyalty program help them recover from dropping sales and negative press coverage surrounding their labour practices? How will Canadians react to data breaches at well-known companies, including Desjardins? Will WestJet’s recent announcement of over 90 new flights departing from Calgary this summer have a positive impact on their reputation score?

Interested in attending our exclusive 2020 Reputation webinar? It’s approaching fast!

Don’t hesitate to click the button below to register so that we can send you the link for the webinar! It is free, but registration is required. We hope that you are able to join us!

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