[WEBINAR] 2020 LoyalT Study: Canada’s Best Loyalty Programs

October 28, 2020

In this webinar, Leger and R3 Marketing presented the results of the 4th edition of LoyalT: the most comprehensive annual study on loyalty program performance and trends in Canada.

Back after 2 years, the LoyalT ranking lists the 20 best loyalty programs in Canada.

New this year, the study explores Canadians’ intentions for using loyalty programs in the wake of the COVID-19 pandemic.

Also, discover the following results, based on the answers of more than 5,000 Canadians:

  • The programs that have progressed and regressed in recent years
  • The impact of premium programs (Amazon Prime, PC Optimum Insiders, Plum + and Costco) on traditional retailers, and members’ interest in joining these types of programs
  • The effectiveness of co-branded credit cards
  • The comparative performance of different types of programs
  • Future loyalty trends

This webinar was presented by

Hans Laroche and Paul Lafortune, partners at R3 Marketing
Luc Dumont, Vice-President, CPG at Leger



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