[WEBINAR] 2020 LoyalT Study: Canada’s Best Loyalty Programs

October 28, 2020
Subscribe

In this webinar, Leger and R3 Marketing presented the results of the 4th edition of LoyalT: the most comprehensive annual study on loyalty program performance and trends in Canada.

Back after 2 years, the LoyalT ranking lists the 20 best loyalty programs in Canada.

New this year, the study explores Canadians’ intentions for using loyalty programs in the wake of the COVID-19 pandemic.

Also, discover the following results, based on the answers of more than 5,000 Canadians:

  • The programs that have progressed and regressed in recent years
  • The impact of premium programs (Amazon Prime, PC Optimum Insiders, Plum + and Costco) on traditional retailers, and members’ interest in joining these types of programs
  • The effectiveness of co-branded credit cards
  • The comparative performance of different types of programs
  • Future loyalty trends

This webinar was presented by

Hans Laroche and Paul Lafortune, partners at R3 Marketing
Luc Dumont, Vice-President, CPG at Leger

TO WATCH THE RECORDING OF THE WEBINAR, CLICK HERE

TO DISCOVER THE HIGHLIGHTS OF THE STUDY, CLICK HERE

Related Posts

Federal Politics and the Economy

Every month, we conduct a survey of Canadians and Americans to explore their views on the economy, finances, and their respective governments. This month, our survey was conducted between February 23 and 25, 2024. Download the report for the full results. This series...

Reputation Matters: Why Branding and PR is Not Enough

In recent years, a company’s reputation has become more important than ever. With social media allowing people to voice their opinions on any company at any moment, a reputation that may have taken years to build can be destroyed with one Tweet or post. Since the...

Economic Recession and Federal Politics

Every month, we conduct a survey of Canadians and Americans to explore their views on the economy, finances, and their respective governments. This month, our survey was conducted between December 15 and 17, 2023. Download the report for the full results. This series...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.

Subscribe