Cracking the (Financial) Newcomer Code

March 20, 2024

Understanding newcomers helps foster a welcoming Canada that benefits from new perspectives and talents.

An effective approach is to help them navigate the world of Canadian personal finance by providing personalized financial products and services.

Our Cracking the (Financial) Newcomer Code presentation gives a taste of what you’ll find in the full study. It explores important themes such as the challenges newcomers face, their settlement experiences, their perspectives on multiculturalism, their finances, their attitudes regarding banking and insurance, the types of savings they have, the companies with which they have accounts, why they choose specific institutions, and the factors that might persuade them to change financial institutions.

DOWNLOAD THE TEASER REPORT

REWATCH THE WEBINAR

GET THE FULL REPORT OR A CUSTOMIZED STUDY USING OUR NEWCOMER PANEL

Our presentation briefly introduced the Canadian newcomer communities. Our full study offers a deeper look, helping organizations seeking to make a meaningful impact on the lives of newcomers and non-permanent residents.

Contact us to learn more about the study or to ask for a study tailored to your needs.

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