Each year, the Worldwide Independent Network of Market Research (WIN International), which Leger is a founding member of, conducts the WIN World Survey, which explores perspectives about gender equality, violence, and sexual harassment.
From October 21 to December 15, 2020, over 26,000 people from 34 countries responded to the survey. Leger was responsible for data collection in Canada.
By Susan Sanei-Stamp Canadian financial institutions invest real money and real talent in telling Canadians who they are: through purpose statements, brand platforms, and promises about what it feels like to bank with them. Those are the commitments customers will...
An evidence-based perspective for market research. (Inspired by Ray Poynter, Understanding Synthetic Data, 2025, and related industry research) Synthetic data is data generated by computational models to replicate patterns found in real-world research data. In market...
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that drive decisions. With The Pollster Polled, we shift perspectives: we give the floor to those who are usually behind the surveys. To...
By Anik Karimjee Canadians are rethinking how they shop for everyday household products, and the shift is both widespread and structural. What were once habitual, low-engagement purchases have become far more deliberate. Nearly nine in ten Canadians (87%) say they...
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