To say that the world is in flux due to COVID-19 would be an understatement. The spread of the global pandemic has forced companies and brands to innovate rapidly to stay relevant. How companies manage their relationships and communicate with their stakeholders during this period of crisis will determine whether they are able to successfully adapt and stay afloat in a world that seems to change on a daily basis.
With this in mind, Leger launched a series of webinars focused on communications in times of crisis, with the goal of providing organizations with information that will assist them with navigating these uncertain times.
On select Thursdays from noon-1 pm EDT, Dave Scholz, APR; Executive Vice-President, Leger, hosted a webinar with a special guest. Each webinar featured a short introduction, followed by a 30-minute question and answer session.
WATCH THE WEBINARS
The Future of Retail and Ecommerce in Canada with special guest Diane J. Brisebois
June 18, 2020 (noon-1pm EDT)
As retailers start to reopen across the country, the consumer models have changed and the Retail Council of Canada is working with all retailers to guide them through this new world. Dxiane discussed the future of retail, how retailers are adapting, which sectors are doing well, which ones are at risk, and the future of ecommerce in Canada.
Communications About Vaccines During COVID-19 with special guest Dr. Noni MacDonald
June 11, 2020 (noon-1pm EDT)
Dr. MacDonald discussed the importance of communications about vaccines as we move to the potential development and delivery of vaccines for COVID-19.
Public Health Communications During a Pandemic with special guest Meredith Maxwell
June 4, 2020 (noon-1pm EDT)
Meredith discussed what the last few months have been like for a public health communicator. She shared lessons learned and best practices for how to encourage proper and healthy behaviours while also communicating important facts to internal teams and the public.
Post-Secondary Institutions and Pandemic Communications with special guest Christine Szustaczek
May 28, 2020 (noon-1pm EDT)
Post-secondary institutions faced several communications challenges when COVID-19 hit. Christine and her team have been guiding Sheridan College’s communications through the pandemic. Christine discussed how her team has managed this so far and what the future holds for communications at the College.
Internal Communications During and After the Pandemic with special guest Tina McCorkindale
May 21, 2020 (noon-1pm EDT)
Having an effective internal communication strategy is critical during times of crisis. Tina discussed what employers are doing to communicate with their employees, and what the best practices are for internal communications moving forward.
The Rebirth of Social Media: Digital Platforms During Periods of Crisis with special guest Dr. Alex Sévigny
May 7, 2020 (noon-1pm EDT)
Social media is a critical tool during this pandemic, especially when it comes to helping physically isolated people maintain their connections with each other. Dr. Sevigny discussed our latest (April 2020) findings on social media and compared them to Leger and McMaster University’s 10-year longitudinal study: The Social Media Reality Check.
The Future of Retail: How the Retail Landscape Has Changed Forever with special guest Dr. Jacques Nantel
April 30, 2020 (noon-1pm EDT)
Brick and mortar stores are closed, and our purchasing habits have shifted to necessity over traditional patterns. What will this mean for the retail industry? Dr. Nantel discussed the future of retail over the next few months and moving forward.
Brand Health During and After COVID-19 with special guest Dr. Alan C. Middleton
April 23, 2020 (noon-1pm EDT)
Is it possible to elevate your brand during a crisis? What should brands do during and after the COVID-19 crisis to ensure their survival? Dr. Middleton discussed these issues and talked about which brands are doing well so far in these uncertain times.
Crisis Communications in Uncertain Times with special guest Dr. Terry Flynn
April 16, 2020 (noon-1pm EDT)
Whether we prepared for a pandemic in our crisis management plans or not, we are in the middle of one now, and communications are critical. Dr. Flynn discussed how companies should be communicating with their stakeholders now and into recovery.