Christian Bourque, Executive Vice-President, Leger, and Keith Barry, Partner, Vice-President, Strategy, lg2, presented the results of the third and final wave of our three-part study about how Canadian consumers’ habits and behaviours are changing due to the COVID-19 crisis.
This study is the fruit of the collective expertise of Leger and lg2: on one hand, you will have a direct line to the voice of consumers with related analyses of raw data and, on the other hand, a more empathetic reading of the numbers to help identify their impact on the transformation of business dynamics.
You will discover the key findings and actions to take as social distancing measures relax, at a time when 6 areas of change characterize tomorrow’s consumer:
- Caution, health and safety
- Digital switchover
- Redefining the pace of life and living spaces
- Financial awareness
- Responsible consumption
- Increased autonomy and creativity
