The Annual
In-Store Customer Experience Study
Explore the WOW In-Store Study 2026 to uncover key insights and explore consumer trends redefining the retail industry.
2026 Full Booklet
See the full ranking list in all sectors and regions, how you perform compared to your competitors and get a better understanding of the WOW methodology.
- ^Evaluate 20+ key dimensions
- ^Compare yourself to competitors
- ^Understand in-store irritants
About the study
Are you delivering a WOW in-store customer experience? We’ll help you find out.
The WOW In-Store Study 2026 highlights the retailers that excel at delivering an outstanding customer experience and uncovers the key factors that turn a simple visit into a memorable one. This edition examines more than 20 aspects of the customer experience through the eyes of thousands of Ontario and Western Canada consumers.
And in our evolving world, it’s important to have a 360 view of the retail market, and that includes online. So be sure to check out our WOW Digital Study, which evaluates the online experience.
The 2026 webinar
Missed our webinar? Watch it now to learn which retailers lead in Ontario and Western Canada WOW rankings.
Here is what is included in the webinar:
- ^The retailers offering a WOW-level customer experience in 2026
- ^Special features including our new price-experience matrix
- ^Insights on WOW champions in each sector
- ^A case study showing our new ShopperFlow analysis
The winners from the WOW In-Store Study 2026
“WOW In-Store is the ideal study for any organization that wants to understand where to invest its resources to improve its customers’ in-store customer experience and get a competitive edge. Your detailed report will help you understand how your recent visitors rank you against other Western Canada or Ontario retailers in your sector and provide personalized recommendations for your business.”
Hélène Crépin, Senior Vice-President, Consumer Insights (study lead)
Level up your in-store experience with WOW
Get more information or your personalized report.