The annual in-store customer experience study
Explore the WOW 2025 In-Store Study to uncover key insights and explore consumer trends redefining the retail industry.
Booklet: WOW 2025 Study
Click below to see the full ranking of retailers.
- ^Evaluate 20+ key dimensions
- ^Compare yourself to competitors
- ^Understand in-store irritants
About the study
Are you delivering a WOW in-store customer experience? We’ll help you find out.
Our WOW study evaluates the in-store experience of your most recent customers and provides detailed analysis using our index to not only tell you how you’re doing, but your ranking among your competition in Ontario and Western Canada.
As is the WOW tradition, in addition to our ranking, we also have a special featured section. This year, we explore the incentives for shopping in-store versus online, along with a ranking of shopping malls.
And in our evolving world, it’s important to have a 360 view of the retail market, and that includes online. So be sure to check out our WOW Digital Study, which evaluates the online experience.
The 2025 webinar
Missed our webinar on the 2025 study? Watch it now and learn more about the in-store experience of Ontario and Western Canada’s retailers.
Here is what is included:
- ^The best 2025 in-store experience ranking
- ^The various incentives that motivate your customers to shop in-store rather than online
- ^The ranking of the best shopping mall customer experience
The winners from this year’s study
“WOW In-Store is the ideal study for any organization that wants to understand where to invest its resources to improve its customers’ in-store customer experience and get a competitive edge. Your detailed report will help you understand how your recent visitors rank you against other Western Canada or Ontario retailers in your sector and provide personalized recommendations for your business.”
Hélène Crépin, Senior Vice-President, Consumer Insights (study lead)
Level up your in-store experience with WOW
Get more information or your personalized report.