At Leger, we empower our clients to make better decisions by providing the highest-quality market research and data analytics in North America. We are proud to share some of Leger’s 2022 successes with you. Thanks to the contributions of our employees, clients and LEO panel members, we are growing rapidly and ready to tackle new challenges in 2023.
OUR 2022 SUCCESSES
1. WE WERE THE MOST ACCURATE POLLING FIRM FOR THE 2022 ONTARIO AND QUEBEC ELECTIONS
In 2022, Leger’s polling results were the most accurate for the Quebec provincial election, and highly accurate (within the margin of error for all parties) for the Ontario provincial election.
Our polling accuracy is a result of the quality of our LEO web panel, with more than 400,000 members, and the expertise of our 600 employees across Canada and the United States.
“Our business is accuracy. Working with Leger enables clients to gain intelligent insights from trustworthy data.” – Jean-Marc Léger, President
2. WE ACQUIRED NEW YORK-BASED 360 MARKET REACH
Our strategic acquisition of 360 Market Reach in 2022 enabled us to expand our American presence.
360 Market Reach was an American market research company known for delivering comprehensive insights to a wide array of CPG, retail, health & wellness, luxury and travel clients. Learn more about this acquisition.
3. 73 NEW EMPLOYEES JOINED OUR TEAM, AND OUR RETENTION RATE WAS 98.2%
We are proud of being a people-first employer. In 2022, Leger welcomed many new team members, and our employee retention rate was 98.2%.
“This year, we are proud to have hired and onboarded 73 new talents who joined our team of incredible experts that allows us to propel ourselves forward and continue to evolve and stand out in the market.” – Véronique M. Lippinghof, Human Resources Director
4. WE CONDUCTED 8.5 MILLION ONLINE SURVEYS AND MORE THAN 180K TELEPHONE SURVEYS
We would like to thank all our Canadian and American LEO panelists who completed surveys this year: your opinions help us provide accurate and reliable data to our clients!
5. WE HOSTED 20 WEBINARS, AND MORE THAN 8,000 PEOPLE PARTICIPATED
Every year, we offer numerous free webinars to share valuable insights. The 2022 Leger webinars covered various topics, from the results of our specialized studies to our new analytics services.
6. WE BECAME A SHAREHOLDER OF CUBE, A 360° UX SOLUTION
We strive to make sure our clients have access to the latest technology so they can make better decisions. To this end, in 2022, Leger proudly invested in Cube, a firm specializing in UX and consumer neuroscience, and became a minority shareholder.
This important investment gives our clients access to CubeGO, Cube’s remote user-testing platform, which delivers valuable consumer behavioural insights through eye tracking, facial recognition and surveys.
7. WE LAUNCHED THE DRIVEN TO GIVE INITIATIVE, WHICH INCLUDED 14 VOLUNTEERING ACTIVITIES
In 2022, Leger launched the Driven to Give initiative, focused on harnessing our expertise and commitment to give back to our clients, employees, and the community. The initiative is based on three distinct pillars: client appreciation, employee well-being and local and national community involvement.
We provided our clients with a copy of our Youth Study free of charge, closed our offices for the holidays from December 23 to January 2 to allow our employees to rest and celebrate and our employees have participated in (or plan to participate in) 14 different volunteering activities with various community organizations.
8. WE LAUNCHED 2 NEW SPECIALIZED STUDIES: DIGITAL CANADA 2023 AND THE HUMAN REALITY
While 2022 saw the return of several of Leger’s specialized studies (including WOW, Reputation and the Youth Study), we also launched two completely new specialized studies. Both were a great success.
Designed by Ressac and powered by Leger, Digital Canada 2023, conducted by and for marketing professionals, provided insights for effective and relevant planning on social platforms in 2023. Learn more.
The Human Reality: Rethinking HR During the Great Resignation explored how Canadian employees relate to and connect with their workplace, provided a new lens for looking at human resources and segmented the workforce into five key employee segments. Learn more.
9. OUR EMPLOYEES RECEIVED A BONUS THROUGH THE PROFIT-SHARING PROGRAM (PSP)
In 2022, Leger employees received a bonus through the profit-sharing program (PSP). This program rewards full-time employees with a bonus when Leger exceeds its goals for the fiscal year.
“I am very proud of the extraordinary collaboration that all our team members demonstrate on a daily basis. This collective effort enables Leger to achieve new successes year after year and motivates us to share our profits with our employees. Thank you all for helping us expand the company and congratulations on a job well done in 2022!” – Anne-Marie Marois, Chief Operating Officer
10. WE GREW BY 32%
In 2022, we made great strides expanding our presence across North America. We will continue to actively pursue growth opportunities in the coming months and are looking forward to working on many new and exciting projects for our clients in Canada and the United States.