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By Susan Sanei-StampCanadian banks are investing heavily in smarter personalization. Better advice, more relevant offers, predictive nudges, and AI-supported experiences are quickly becoming part of the customer promise. But there is one constraint many teams may be...
Written by Susan Sanei-Stamp Canadians are not asking their banks to be “more innovative” in the abstract. They are...
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering...
Qualitative research has always stood out for its ability to reveal what numbers alone cannot: the nuance, context,...
For years, the customer journey followed a simple funnel: a need emerged, research began, options were compared and...
For years, the customer journey followed a...
This year, new Canadian front-of-pack (FOP) nutrition symbols are beginning to appear on...
By Susan Sanei-Stamp Canadian financial institutions invest real money and real talent...
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