Here we go again with Canada-U.S. trade tensions! More escalation. And once again, more attention is being paid to buying Canadian. We’ve been here before. When this all started back in early 2025, the reaction was strong and many Canadians took...
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The Pollster Polled: Susan Sanei-Stamp
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering...
Prescription Drug Affordability in Canada: When Coverage Isn’t Enough
Prescription drug affordability is becoming a cost-of-living and access-to-care issue. It is also part of the broader...
Lana Porter Meets AIMI: A Human Take on AI-Moderated Interviews
As AI becomes more common in market research, qualitative teams are asking a practical question: how can new tools...
The Biggest Survey Design Mistakes in Academic Research
A well-designed survey can produce reliable, meaningful data. A poorly designed one can compromise an entire study....
The Biggest Survey Design Mistakes in Academic Research
A well-designed survey can produce reliable, meaningful data. A poorly designed one can...
The KPI Canadian bank data teams may be missing: Permission Elasticity
By Susan Sanei-StampCanadian banks are investing heavily in smarter personalization....
From Funding Approval to Data Collection: Academic Research Participant Recruitment Challenges
Receiving research funding is a major milestone. After months of grant writing,...
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