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Federal Politics, Major Projects and Public Safety
This week, we surveyed Canadians on politics, government performance, and key national issues.Highlights include... Federal Politics The...
Edmonton Municipal Polling
From August 22 to 25, 2025, we surveyed Edmontonians on the direction of their city and the upcoming municipal elections.Highlights...
Calgary Municipal Polling
From August 22 to 25, 2025, we surveyed Calgarians on the direction of their city and the upcoming municipal elections.Highlights...
Views on Artificial Intelligence
This week, we surveyed Canadians on their use, attitudes and feelings towards artificial intelligence.Highlights of our survey...
Back to School
From August 15 to 18, 2025, we surveyed Canadians on school supplies and back-to-school questions.Highlights include... Financial Impact...
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Cube AI Insights: You Bought 30 Seconds. You Got 2.
Cube AI reveals why advertisers have just 2 seconds to grab attention—spark curiosity, build trust, and make ads memorable before viewers...
Craft Advertising That Leaves a Mark, No Matter the Market
There’s a quiet flaw in global marketing strategy that plays out in markets around the world every day: International ads — often...
How Rebirth Storylines Reveal Themselves in Emotional Journeys
In his seminal work The Seven Basic Plots, author Christopher Booker argues that nearly all stories, across cultures and eras, follow one...
Emotional Brand Equity: Turning Customer Connection into Competitive Advantage
In 2025, Canadians are navigating an economy they describe with more caution than confidence. Leger’s 2025 Canadian Economic Confidence...
Canadian Finance’s Split-Screen: Curiosity, Concern & Financial Institutions’ Role in Easing Skepticism
Today, Canada’s financial landscape is shifting. Inflation is easing, interest rates are edging down, and Canadians are adapting to new...
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