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Attitudes Toward the Middle East Conflict after 2 Years
This week, we conducted a survey of Canadians to explore their views on the conflicts in the Middle East. Canadians’ understanding of the...
Federal Government Satisfaction
This week, we surveyed Canadians on politics, government performance, and key national issues.Highlights include... Liberal Lead Narrows...
Leger X CTV: Montreal Municipal Election
As part of the 2025 municipal election campaign, from September 26 to 30, we conducted a survey on behalf of CTV News to gather...
Arthritis in Canada: New Research on Awareness, Perceptions, and Economic Impact
Arthritis affects more than six million Canadians, making it the country’s leading cause of disability. Despite this, the condition does...
Canadian and U.S. Travel Behaviour
From August 29 to 31, 2025, we surveyed Canadians and Americans on their travel habits.Highlights of our study on Canadians' and...
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Humour in Advertising: The Keys to Ensuring the Brand Isn’t Forgotten
Why do jokes travel faster than logos? We’ve all seen ads where the joke lands, but the brand doesn’t. The gag gets repeated in offices,...
Cube AI Insights: You Bought 30 Seconds. You Got 2.
Cube AI reveals why advertisers have just 2 seconds to grab attention—spark curiosity, build trust, and make ads memorable before viewers...
Craft Advertising That Leaves a Mark, No Matter the Market
There’s a quiet flaw in global marketing strategy that plays out in markets around the world every day: International ads — often...
How Rebirth Storylines Reveal Themselves in Emotional Journeys
In his seminal work The Seven Basic Plots, author Christopher Booker argues that nearly all stories, across cultures and eras, follow one...
Emotional Brand Equity: Turning Customer Connection into Competitive Advantage
In 2025, Canadians are navigating an economy they describe with more caution than confidence. Leger’s 2025 Canadian Economic Confidence...
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