Leger and lg2 are proud to reveal the COVID-19 personas as part of the 4th phase of their study, The Commercial Shift: The Recovery. Part of a series of analyses on changes in Canadian consumers’ habits and behaviours following the COVID-19 crisis, conducted in 4...
This edition explores the future of wearing masks in the United States and Canadians’ perspectives on their second vaccine dose. We explored where Americans will continue to wear masks, and whether they assume that people wearing a mask have not been vaccinated....
This survey explores Canadians’ and Americans’ perspectives on returning to work. The relaxation of COVID-19 safety measures in many provinces and states is prompting Canadian and American employers and employees to contemplate what returning to work will look like...
This survey explores Canadians’ and Americans’ perspectives on lifting safety measures, showing proof of vaccination, and returning to “normal.” With COVID-19 safety measures beginning to relax in many provinces and states, we asked Canadians and Americans how anxious...
Each year, the Worldwide Independent Network of Market Research (WIN International), which Leger is a founding member of, conducts the WIN World Survey, which explores perspectives on technology. From October 21 to December 15, 2020, over 26,000 people from 34...
