British Columbia Provincial Polling: Week of September 23

British Columbia Provincial Polling: Week of September 23

As the 2024 BC provincial election draws near, Leger plans to repeatedly administer this survey on a weekly basis to provide up-to-date polling and insights related to the upcoming election. This survey was conducted from September 20 to 23, 2024. Download the report...
Capturing the Moment: The Power of First Impressions in Advertising

Capturing the Moment: The Power of First Impressions in Advertising

In the fast-paced realm of advertising, capturing a viewer’s attention within the first few seconds of a commercial is not just beneficial; it’s imperative. Industry research, including findings from Cube AI and Leger and other advertising analytics firms,...
Top 10 Questions to Ask Before Choosing a VoC Platform

Top 10 Questions to Ask Before Choosing a VoC Platform

Many clients who approach our LegerCX department have reached the strategic stage of continuously collecting customer feedback to improve their journeys. The primary goal of this initiative is often to quickly reduce perceived pain points in the customer experience,...
3 Ways to Use AI in Healthcare Market Research

3 Ways to Use AI in Healthcare Market Research

In today’s fast-paced healthcare landscape, the need for precise and actionable market research has never been greater. Traditional methods, while valuable, are increasingly being augmented by advanced AI technologies. By leveraging the power of AI, healthcare...