Reputation Matters: Why Branding and PR is Not Enough

Reputation Matters: Why Branding and PR is Not Enough

In recent years, a company’s reputation has become more important than ever. With social media allowing people to voice their opinions on any company at any moment, a reputation that may have taken years to build can be destroyed with one Tweet or post. Since the...
Economic Recession and Federal Politics

Economic Recession and Federal Politics

Every month, we conduct a survey of Canadians and Americans to explore their views on the economy, finances, and their respective governments. This month, our survey was conducted between December 15 and 17, 2023. Download the report for the full results. This series...

Redefining the Role of Pharmacists in Canada : Insights and Outlook

During the COVID-19 pandemic, pharmacists in Canada emerged as major contributors to supporting patient healthcare needs by administering COVID-19 vaccines and providing treatment advice when family doctors’ offices were closed to in-person visits. Since then, the...
The 2024 DGTL Study Report:  Trends to Shape Your 2024 Strategies 

The 2024 DGTL Study Report:  Trends to Shape Your 2024 Strategies 

The second edition of the DGTL Study by Leger DGTL is designed to give organizations like yours helpful guidance for building and improving your 2024 digital marketing strategies. This year, we surveyed 3,046 Canadians and 1,033 U.S. residents to explore their online...