Leger is very active in the lottery industry, with offices throughout Canada and an American base in Philadelphia. Simon Jaworski, President of Leger USA, offers the following advice about market research and scratch ticket research.
From Leger’s perspective, the biggest issue lotteries run into with planning market research falls into one of three buckets: either the budget changes, the specifications and/or strategic goals change, or there is too much focus on the “now” rather than the “future”. However, the keys to preventing research procrastination are relatively simple, yet sometimes overlooked. So here is Leger’s guide to solving the three key research mysteries. – Simon Jaworski
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