From Leger’s perspective, the biggest issue lotteries run into with planning market research falls into one of three buckets: either the budget changes, the specifications and/or strategic goals change, or there is too much focus on the “now” rather than the “future”. However, the keys to preventing research procrastination are relatively simple, yet sometimes overlooked. So here is Leger’s guide to solving the three key research mysteries. – Simon Jaworski
Happy Cities: How Happy Are Canadians? Leger Releases New Happiness Index
How happy are Canadians? Which cities have a higher happiness index score and how can that score be improved? From March 31 to April 13, 2025, we conducted a web survey among 39,841 Canadians aged 18 and over who could speak either English or French. This report...