From Leger’s perspective, the biggest issue lotteries run into with planning market research falls into one of three buckets: either the budget changes, the specifications and/or strategic goals change, or there is too much focus on the “now” rather than the “future”. However, the keys to preventing research procrastination are relatively simple, yet sometimes overlooked. So here is Leger’s guide to solving the three key research mysteries. – Simon Jaworski
Reaction to the Canadian Federal budget
From April 19 to April 21, 2024, we surveyed Canadians to find out their opinions and perceptions on the 2024 Canadian federal budget.Some of the key highlights of our survey about the 2024 Canadian federal budget include… For about half of Canadians (49%), the budget...